Asian Bride or Asian Pride?
Mr K and I certainly were not at the Asian Bride show to plan yet another wedding, once is definitely enough, but more the motive to observe the Asian fashion market at the wedding show.
Ostensibly one of the must visit Asian Bride shows of 2010, sponsored by one of the leading Asian magazines, Asian Women, had somewhat startled me immensely on behalf of those brides shopping for their dream wedding dress.
I mean, tell me if I’m wrong, but isn’t this one of the most or most important days of a couples life who is about to marry?
I’m not claiming to be au fait on wedding shows but a one stop shop should surely provide a balance or vast variety of wedding businesses and endless choices, don’t you think?
Consisting of two floors of exhibitors, the choice in wedding dresses was as equivalent as the choice of luxury wedding cakes in Greggs! To then be informed that the 3rd floor consists of better choice from the ‘the big boys’ when it clearly was just another heap of event organisers, photographers, caters, entertainment and then, if you don’t blink, women’s fashion, oh, and the small volume of men’s fashion too!
Where’s the Asian pride? Or does it only sit in the battle of monopoly on the show floor? There’s far too many event organisers and photographers, and far too less choice in fashion.
Fashion shows always a high sigh of bliss but expectations defo. un-met but one name which does score each time is, Imani.
Imani designs have proved a strong presence in the arena. For someone with high expectations I have to say the Pakistani designers have stolen the majority of points from me but were let down by other designers displaying their pieces alongside the catwalk. Alas, pernickety as one can be, I could not help notice the same Imani poster over used since 2008 or possibly beyond.
So in disappointment I sigh and perpetuate with repugnance for these wedding shows. So in no glory of inspiration, lo’ and behold, a sudden gleam of a beautiful, vivid girl’s collection caught my eye. Designer Jazelz, reined me in as fast as a brides mum reined in, before the bride, at a wedding gown shop!
So there I was in euphoria with Mr special K, admiring a revolutionary kid’s wear designer who had definitely put the freshness back in Asian pride but unfortunately this was not the stop for Asian bride outfits!
I adore Jazelz creativity throughout her collection, merchandising and her touch to small detail. Her stand, accompanied with her warm personality draws you into a fantasy world, ideal for little girls who play the perfect part at a wedding of a flower girl. Contemporary and eloquent, the collection consists of vivid prints and mouth watering colours harmonizing with inventive detailing, unique to the traditional Asian outfit.
Good luck Jaz, we loved it!
Now there is no way I can coax any bride to attend any of these shows for a wedding dress until my views distort positively but fingers, toes and Punjabi plaits crossed, I endeavour to report back well from the Asiana Bridal show – Asiana Magazine.
